What's in a name?
HOPEFULLY SOMETHING MEANINGFUL!
Novum Defined: Latin for new, fresh, novel, unusual, unprecedented.
A Bigger meaning behind the name
"The name? People ask what it means, and for a long time I didn't tell the full story. There were three big reasons for naming the company Novum.
1. I liked the word novum specifically because it means 'new, fresh, novel, unusual, and unprecedented'. I think custom solutions tailored for every client are essential. There should be real critical thinking applied to every client project. There's not a one-size-fits-all solution for strategic branding.
2. I took Latin for a semester in college and thought it was beautiful and challenging! I'm terrible at learning foreign languages, so it was a humbling experience. I always like to remember that because sometimes I think taking on really big challenge is much more rewarding than just doing the things you've already mastered.
3. What sealed the deal with naming the company Novum was actually accidentally seeing the name backward through a piece of glass. It looked like 'move on.' At the time, I knew I wanted to take the leap and start my own company. The day after my LLC was approved, I moved on and never looked back."
—Cat Muncey, Owner